When I led a brand communications agency, I had to do a lot of pitches. In preparation for each pitch meeting, my team and I would craft a presentation that would tell the prospect a story that we thought would resonate with them. It would include an assessment of their situation, our proposed approach to […]
We’ve coached a lot of life sciences professionals on pitching their therapy, diagnostic, or device to investors. Much of the time we spend with clients is on helping them tell a clear story — one that will resonate with their audience, and that will make a clear case for the investment opportunity at hand. The Initial Pitch
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